Roche Diagnostics worked with My French Communication Agency to organise an original and fun-filled VIP evening at the Vincennes Horse Race Track near Paris. 90 sales representatives were invited for an event centered around the values of performance, self-surpassing and speed. After a private guided visit of the horse stables, participants enjoyed a drink with a view on all Paris, before learning about the rules of horse racing. During dinner, they played and placed bets on several horse races, boosted by a profesional horse race commentator. Participants could win mugs, placemats or even stuffed animals offered by the racing venue. All in all, participants enjoyed a nice evening, in an original venue, with a fun animation.

Intervention:

  • Proposition of several venue answering the concept of performance and speed
  • Coordination with the venue
  • High quality catering
  • Animation with « false » betting game around real horse races
  • Bus transfers