Client: Toptable UK
The company ‘Toptable’ is one of the global leaders of online restaurant reservation services. Based in London, the company contacted My French Communication Agency to accompany its conquest of the French market by creating and implementing a custom-made communication strategy. Our teams accompanied their sales teams to define the angles of attack. We worked on adapting the brand name to the French market, created the French website and Facebook page, organized a giant street marketing event in La Defense – Paris, and participated in a global tradeshow. Our goal was primarily the specialized press, and on second level the end-users. After a year of development and achievement of intermediate objectives, a change in management and in their international development strategy put an end to our collaboration.
- Definition of the French baseline
- Translation and creation of print and online communication tools
- Strategy on social media/networks
- Press relation service aiming at professional press
- Street marketing operation
- Report and REX quantity and quality