My French Communication Agency, accompanied the Flemish Agency for the promotion of fruits and vegetables (VLAM) in the organisation of a road show to meet its customer suppliers in the wholesale markets in France and across Europe.

After visiting several gross products markets in France and Spain, it was now time to conquer the Italian market, with 3 stops: Milan, Bologna and Verona. Aboard a customised scooter, passers-by tasted our mini-bites made from original recipes using the products of our client, as well as local specialities: Peperonata to the Sicilian salad Capricciosa with julienne of vegetables, mini-skewers of cherry tomatoes and local olive oil…

On this project, we collaborated with local partners to coordinate visibility tools and catering services. Also, the negotiation with the places to get the necessary permissions for this street marketing operation was managed by our care.

Our intervention:

  • Rental and customisation of scooters
  • Management of transfers, accommodation and catering of the animation teams
  • Co-creation with the caterer of the mini-bites based on the products Flandria
  • Up-stream and on-site coordination with the market