EDHEC Business School, French school of commerce and management, entrusted My French Communication Agency with the organisation of a major event: the graduation ceremony of its executive (MBA) classes on its campus in Lille. The goal was to bring momentum and customise this event, which gathered an international audience. The ceremony of graduation would bring recognition and realisation for the hard work throughout the 2 past years. On May 2th 2017, nearly 250 students from around the world were accompanied by their close relatives to receive their degree.
To make this ceremony measure up to the reputation of EDHEC, our teams supported the organisation of the event by creating an original concept and theme. EDHEC wanted to avoid the usual succession of soporific speeches and give the floor to the students to tell THEIR story. Our scenario was fixed to the strong motto: “This is our time”, which was illustrated through all facets of the event: sound and visual identity, scenario alternating speeches and more personal moments. We were also very attentive to optimising the flow of the (quite undisciplined) students on stage and avoid muddles that had appeared in previous years.
Our intervention :
- Creation of a concept and production of a detailed scenario
- Creation of sound and visual identity
- Stage layout
- Production of photomontage